SONYA GHORI

Start Swapping

Swapping tops. It’s the latest craze. Or, at least, the latest way PopSockets is affecting the grip game. Replacing the original PopSockets grip, the new PopGrip is an exciting reinvention of what got the brand famous. Our job was to convince users that swapping tops on their PopGrip is not a gimmick, but a real way to change things up for the better. Whenever, wherever.